SUPERDUPER – Perfectly imperfect: Each piece is a true one-of-a-kind.

Founded in Florence in 2011, the brand combines traditional millinery craftsmanship with contemporary design and a deep understanding of material quality. SUPERDUPER uses exquisite materials such as premium felt, the finest straw, and high-quality wool – carefully selected and sourced exclusively from partners who meet strict quality and animal welfare standards. Each hat is meticulously handcrafted and bears the marks of true craftsmanship – minor irregularities are not concealed but consciously celebrated as a sign of individuality.

SUPERDUPER's collections combine clean lines, natural materials, and a subtle, distinctive aesthetic. From characterful felt hats to casual straw hats, each piece is only created when ordered—an approach that avoids overproduction and makes sustainability a given.

The collections include women's, men's and unisex models – all SUPERDUPER hats are handmade in the Manifattura Tabacchi in Florence.

SUPERDUPER sees itself not as a fashion brand, but as a preserver of an almost forgotten craft. With attention to detail, respect for resources, and a strong creative vision, the label creates headwear that is more than just an accessory: it is an expression of personality, attitude, and timeless elegance.