AMTRAQ DISTRIBUTION – Where showroom & storytelling become one

In the historic Bethmannhof, right in the heart of Frankfurt's old town and just steps from the Römer, history, creativity, gastronomy, and modern brand worlds converge. The former Bethmann Bank building – with its striking facades, high ceilings, and spacious courtyard – now serves as a stage for a diverse, urban concept.

On the ground floor, Massif Central pulsates with life: a café, bistro, bar, cultural space, and creative meeting place all in one. Here, authentic gastronomy and an open mindset merge to create a vibrant urban space. The courtyard and rooms are regularly used for exhibitions, talks, pop-ups, and events – making the building a cultural landmark of the city. Since 2023, Massif Central has been considered a "melting pot of Frankfurt's urban society."

One floor above, the AMTRAQ DISTRIBUTION showroom presents curated collections in a setting that combines urban lifestyle, authenticity, and cultural depth. Retailers, customers, and partners experience brand presentations with a unique atmosphere. In addition, AMTRAQ offers flexible work and exhibition spaces in the showroom and on the ground floor of Massif Central during order periods and beyond.

Inextricably linked to AMTRAQ is Frankfurt Secret. This fashion and lifestyle festival has its central venue at Massif Central, where it presents vintage fashion, heritage labels, streetwear, jewelry, and design – accompanied by talks, live music, and city walks. Twice a year, the Bethmannhof becomes the stage for one of the city's most exciting fashion events.

Also located on the ground floor of the Bethmannhof building: the Tellason Germany warehouse.

Together, Massif Central, the AMTRAQ showroom and the Tellason warehouse form an inspiring, vibrant microcosm: brands, culture, gastronomy and events in one of Frankfurt's most fascinating historical buildings – a place where tradition and modernity seamlessly blend together.