With the desire to create a distinct environment for Andersen-Andersen’s classic knitwear and to be able to combine the knit with art and culture, the shop has moved to a new larger location at Gammeltorv, in the centre of Copenhagen.
The new 100 square meter store is located on the 1st floor of the iconic Arne Jacobsen building ‘Stelling House’ at Gammeltorv 6, which began selling paint and art supplies to the public in 1937.
“We had outgrown the small shop down by the water on Vester Voldgade, which was simply too small for our customers. We already had an office and showroom at Gammeltorv, and when the 1st floor became vacant, we saw it as a unique opportunity to gather all the teams and create more synergy internally. At the same time, it helps to underline the collection’s starting point, where the focus is on design, materials, and durability. It made sense to open a store in Arne Jacobsen’s building with our collection – originally designed to sell quality products”, says founder and CEO Cathrine Lundgren-Andersen.
“It has been a gift to take over such a beautiful, listed property and return it to how Arne Jacobsen had initially designed it for the Stelling company. Our take on the interior has been to create something modern in a classic setting, and therefore we’ve collaborated with architects on the restoration, and the Danish artist Jes Brinch has designed the colour arrangement for the store. The change from 25 m2 in the old store to 100 m2 at Gammeltorv also allows us to hold events and gather in larger numbers. We would very much like to invite art and culture inside, and we can do just that with this new space.”
Andersen-Andersen’s new flagship store opened on March 2nd and is located at Gammeltorv 6, 1st floor, 1457 Copenhagen K.